Place Branding for Smart Cities and Smart Tourism Destinations: Do They Communicate Their Smartness?

Smart cities and smart tourism destinations integrate technological infrastructures end-user devices with the aim of providing more satisfying experiences. They generate expectations superior innovation, greater interactivity, participation a better image. Therefore, they need to communicate their smartness include it in branding. The study analyses content present tourist non-tourist official Twitter accounts selection destinations, through semantic analysis, order find out which concepts are strategically branded create destination results show that best ranking for each topic not ones highest percentages tweets on topic. also shows number percentage aspects platforms analyzed low, showing is included It has been observed that, almost all or do same concepts, evincing an undifferentiated branding strategy. this interesting urban policy-makers marketers improve